DALLAS -- More major retailers have warmed up to the shared-revenue, pay-per-rental concept since Walt Disney Co., Burbank, Calif., acquired SuperComm here in December. About 30 companies are now testing or using the video program, up from 24 at the time of the acquisition, said Des Walsh, vice president and general manager. Walsh would not reveal the names of the retailers, but said the additions include divisions of national chains and significant regional retailers, some of which would ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.