Shared-revenue, pay-per-transaction programs can help retailers satisfy more rental customers while increasing promotional opportunities, said participants at SN's video roundtable. With these programs, also known as pay-per-rental, retailers pay a $7 to $12 fee to acquire a tape, and then share the rental revenue 50-50 with the supplier. There are two companies with such shared-revenue programs for supermarkets: Rentrak Corp., Portland, Ore., and SuperComm, Dallas. Walt Disney Co., Burbank, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.