Shared-revenue, pay-per-transaction programs can help retailers satisfy more rental customers while increasing promotional opportunities, said participants at SN's video roundtable. With these programs, also known as pay-per-rental, retailers pay a $7 to $12 fee to acquire a tape, and then share the rental revenue 50-50 with the supplier. There are two companies with such shared-revenue programs for supermarkets: Rentrak Corp., Portland, Ore., and SuperComm, Dallas. Walt Disney Co., Burbank, ...
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