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SHAW'S DISPLAYS INSIGNIA SIGNAGE

BRIDGEWATER, MASS. -- Shaw's Supermarkets here recently rolled out a shelf-talker program in its 166 stores, under its Super Shaw's and Star Market banners.fficials could not be reached for comment, Scott Simcox, vice president of marketing at Insignia, said, "We're glad to have Shaw's as part of our retailer network and welcome the important, new coverage of Insignia POPs in New England."Scott Drill,

BRIDGEWATER, MASS. -- Shaw's Supermarkets here recently rolled out a shelf-talker program in its 166 stores, under its Super Shaw's and Star Market banners.

fficials could not be reached for comment, Scott Simcox, vice president of marketing at Insignia, said, "We're glad to have Shaw's as part of our retailer network and welcome the important, new coverage of Insignia POPs in New England."

Scott Drill, president and chief executive officer of Insignia, commented, "We're confident the addition of Insignia POPs will add value to the stores' overall promotion efforts by heightening brand and store recognition at the customer level."

Several other retail chains, including Met Foodmarkets, Carteret, N.J., use the POP program.

The cooperative program with 100 consumer goods manufacturers, including ConAgra, General Mills and Kraft, allows manufacturers to deliver promotional messages in designs pre-approved by retailers.

"Consumers want graphically appealing information to help them make shopping and buying decisions, and we want to complement the look and feel of the retailer," Simcox said.