BRIDGEWATER, MASS. -- Shaw's Supermarkets here recently rolled out a shelf-talker program in its 166 stores, under its Super Shaw's and Star Market banners. fficials could not be reached for comment, Scott Simcox, vice president of marketing at Insignia, said, "We're glad to have Shaw's as part of our retailer network and welcome the important, new coverage of Insignia POPs in New England." Scott Drill, president and chief executive officer of Insignia, commented, "We're confident the ...

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