BRIDGEWATER, MASS. -- Shaw's Supermarkets here recently rolled out a shelf-talker program in its 166 stores, under its Super Shaw's and Star Market banners. fficials could not be reached for comment, Scott Simcox, vice president of marketing at Insignia, said, "We're glad to have Shaw's as part of our retailer network and welcome the important, new coverage of Insignia POPs in New England." Scott Drill, president and chief executive officer of Insignia, commented, "We're confident the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.