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SHAW'S OFFERS DISCOUNTED TRAVEL SERVICE

WEST BRIDGEWATER, Mass. -- Shaw's Supermarkets here last week began rewarding its loyal club card customers and store employees a discounted membership to an interactive online vacation planning service.Shaw's is making available to over 3 million loyalty card holders and more than 30,000 employees discounted access to VacationCoach (www.vacationcoach.com), Maynard, Mass., which launched on June 15.Those

WEST BRIDGEWATER, Mass. -- Shaw's Supermarkets here last week began rewarding its loyal club card customers and store employees a discounted membership to an interactive online vacation planning service.

Shaw's is making available to over 3 million loyalty card holders and more than 30,000 employees discounted access to VacationCoach (www.vacationcoach.com), Maynard, Mass., which launched on June 15.

Those who take advantage of the service will get a 50% reduction on the $25 annual subscription fee for the service.

Shaw's could not be reached for comment on its partnership with VacationCoach, which is said to provide expert travel guidance by using profiling and advice technology, as well as planning resources.

"Our associates and our customers are our most valued asset," said Shaw's spokesman Bernard Rogan, in a prepared statement. "With the expert help of VacationCoach's objective travel advice and resources they will save tremendous hassle and time as they plan their summer getaways," he said.

VacationCoach Chief Executive Officer Rob Roberts said that successful supermarket operators, like Shaw's, benefit by going beyond the ordinary when trying to meet the needs of customers and associates. "Shaw's Supermarkets' reputation goes beyond great customer service; it includes dedicated attentiveness to their employees' needs as well," he said.

Users of the VacationCoach service have access to a virtual team of travel experts who can help map out the entire planning and booking cycle of their vacations. The service team includes expert advice from Olympic ice skating medallist Nancy Kerrigan, LPGA champion Jane Blalock, Olympic beach volleyball medallist Eric Fonoimoana and America's Bed & Breakfast ambassador Bernice Chesler.

VacationCoach has earned honors from eTravelWorld, which tabbed it the "best niche travel site." The Advertising and Design Club of Canada gave the site a "gold" award for best e-commerce B2C site.