For Jerry Storch, vice chairman of Target Corp., Minneapolis, the advantage of sophisticated technology like data mining and knowledge discovery comes down to a very homespun, low-tech image: small-town America. "You walk down Main Street and the merchant knows who you are," he said at the Grocery Manufacturers of America's annual executive conference at The Greenbrier in White Sulphur Springs, W.Va. "You walk into a shoe store and the merchant says, 'Oh, we've got these new pumps in that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.