Douglas Ivester, president and chief executive officer, Coca Cola Co., said he sees the current soft drink landscape peopled with three kinds of players. loudly and back into each other." WOLVES: "The wolf is extremely loyal to his own pack of trusted business partners, say, the Coke system. But he still cherishes his independence." PARASITES: "They latch onto normal organisms. They have never helped build the business, never created new products or packages, and have given nothing back ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.