Supermarkets are increasingly outsourcing in-store merchandising activities such as planogram maintenance and new item cut-ins, according to a study from the National Association for Retail Marketing Services. Supermarkets accounted for 27% of MSO work in 2004, up from 21% in 2003, according to NARMS' Merchandising Service Organization (MSO) National Benchmarks survey. "This is a trend that we are going to see more and more of," said Daniel Borschke, executive director, NARMS, Plover, Wis. ...

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