Creativity in today's shelf programs means more than tear-off pads. Brand marketers are excited about several new programs that add a level of technical sophistication to the shelf. They range from several types of coupon dispensers to devices that play recorded messages triggered by a shopper's approaching body heat. Arguably the most futuristic of these are the heat-sensing devices, which can detect a potential customer's presence near a given shelf or display area and then play a ...
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