CHICAGO -- Supermarket retailers are no longer listening to the time-honored advice of brand marketers to help them deal with increased competition, said Donald Irion, president of RMS. The traditional advice of sales reps or brokers, he said, is, "Our brand increases customer counts and sales, so trust us. We know what's good for you. We'll even manage the category for you." Said Irion: "Our client's reaction is, 'That's not getting it done anymore.' " Instead, supermarket retailers are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.