NORTHBROOK, Ill. -- A wealth of retail sales data on the office products and school supply categories will soon become available to brand marketers as a result of an alliance between the School & Home Office Products Association and Nielsen North America. The two organizations announced a multiyear "strategic alliance" on Sept. 20. Nielsen will develop and provide an array of services to SHOPA members, and SHOPA will publish Nielsen research results on the school and office categories. ...
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