SAN JOSE, Calif. -- Consumers are hot for fresh-baked bread -- but cool on self-service that can compromise product sanitation. That's what in-store bakery shoppers told researchers in a study commissioned by the International Dairy-Deli-Bakery Association, and conducted by The Gallup Organization, Princeton, N.J. A summary of the study's findings was presented by Rosita Thomas, a Gallup research consultant, at IDDA's annual convention held here. Aroma is the major purchase driver in the ...

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