Shoppers are concerned about healthy eating, but often don't follow through at the supermarket bakery. Although bread sales are enjoying a surge, taste -- not health -- is frequently the most important criterion when shopping the bakery. That is according to supermarket bakery executives interviewed by SN about the findings of a consumer poll conducted by the Gallup Organization, Princeton, N.J., for the Wheat Foods Council, Englewood, Colo., and the American Bakers Association, Washington ...

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