"We can't be a good place to shop without first being a good place to work." -- Larry Del Santo, chairman and chief executive officer, Vons Cos. Larry Del Santo's observation about the goal of making Vons a "good place to shop" goes straight to what is perhaps the most pressing concern facing supermarkets today: They aren't much fun to shop and going to the supermarket is far from an activity of choice for most consumers. After all, supermarkets traditionally have been in the business of ...

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