CLARK, N.J. -- ShopRite Supermarkets has teamed with vendors to create a textbook case of category management in three key Center Store departments. With the help of Pepsi and its Plano, Texas-based Frito-Lay subsidiary, the soft drink and salty snack departments have been transformed into a "Beverage and Snack Plaza." At the same time, Nabisco, East Hanover, N.J., has developed a concept for the cookie aisle. Both programs are being conducted at ShopRite's new superstore here. Designed ...
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