One of the more puzzling issues that food retailing presents has to do with banner management; specifically, when a company finds itself with multiple banners, is it a good idea to unify those banners, or not? As is the case with most puzzling issues, the answer depends on the situation. In a few instances, such as the failure of a banner, it makes good sense to unify banners. Often it doesn't. But let's start at the beginning. Why might a food retailer find itself with more than one ...

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