One of the more puzzling issues that food retailing presents has to do with banner management; specifically, when a company finds itself with multiple banners, is it a good idea to unify those banners, or not?
As is the case with most puzzling issues, the answer depends on the situation. In a few instances, such as the failure of a banner, it makes good sense to unify banners. Often it doesn't.
But let's start at the beginning. Why might a food retailer find itself with more than one ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In