PLEASANTON, Calif. - Within five years, prepaid cards for gifts and other purposes have become one of the biggest categories for Safeway here. The rapid growth of prepaid cards has been widely reported, but with aggressive merchandising and marketing, combined with a marketing subsidiary unusual in the supermarket industry, they have played a central role in Safeway's resurgence, top executives reported. For example, Steve Burd, chairman, president and chief executive officer, said this ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.