Yoke's Foods kicked off the turkey-buying season this month with large colorful signs -- in Spanish and English -- touting Butterball turkeys. "This will be the first time we've done that," said Ken Chapin, director of meat and seafood at the Spokane, Wash.-based chain. "These are big signs, 3 1/2 feet tall. Whatever we can do to make customers more comfortable, help them understand, that's fine." In Wisconsin, the Piggly Wiggly stores have been recognized for aggressively promoting the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.