OMAHA, Neb. -- Signature Foods here is passing out recipe booklets as part of a new "Grill-icious Burgers" promotion for the summer grilling season.
o include nutritional information for ground beef, from 70% to 95% lean products, in a reference chart.
"We're helping retailers sell more ground beef, while providing consumers with tasty, new ideas for preparation," said Morton Glass, president of Signature. "This is the third recipe promotion we've offered our retailers. They have found them to be extremely successful in generating incremental sales in the meat department and throughout the store."
