Specialty bulbs and point-of-purchase signs are giving new life to the lighting category, retailers told SN. In an effort to ease shopper confusion over the vast array of choices in the lighting category, manufacturers have created new sets that organize products under headings like "Household," "Specialty" and "Decorative." While home product superstores like Home Depot carry a wider and deeper selection, supermarkets can compete on the basis of convenience for customers who don't want to ...

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