Consumers are hungry for health information. But do food package icons, shelf tags and other in-store signs calling out nutrition and health information help them or just confuse them? It's a critical question for supermarket retailers, since it's at the shelf that shoppers encounter the myriad of messages from manufacturers, retailers, trade and consumer groups that can spur a sale or befuddle shoppers. There are on-package icons and seals and shelf tags identifying foods that are heart ...
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