Welch Foods has turned a patriotic promotion for the Fourth of July into a dedicated marketing program designed to spur sales of its sparkling juices throughout the year. Up until last year, 85% of Welch's sparkling juice sales were made during the holiday season. But thanks to new promotional packaging, the company has made the juices relevant for four other times of the year: Valentine's Day; Easter/spring; May/June, when weddings, graduations and other celebrations are held; and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.