When it comes to communicating with consumers about produce, the advice from the experts is to keep it simple. Basic information on produce items is still what shoppers want most, according to retailers, other produce industry sources and consumer trend-watchers. While debate continues in the halls of industry and government about ways to deliver information about country of origin, pesticides, waxes, organic status and so on, industry folks in the market told SN it's the fundamentals that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.