A fancy portable potty may not sound like a manufacturer's sampling tool of choice, but it exemplifies one of the new approaches marketers are taking to get their brands noticed -- and remembered. Such efforts come at a time when the majority of manufacturers (71%) use sampling as part of their consumer promotion activities, according to a survey by SN and Experian, Costa Mesa, Calif., a global information solution company. Consumers are responding. Seventy-two percent of consumers polled ...

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