Cereal may not sound like the ideal selling tool for books and magazines. But placement in areas like this is becoming a popular way for supermarkets to increase impulse sales of periodicals. Thanks to expanded cross-merchandising programs, specialty publications are being brought to cereal, baby, produce and other grocery sections. In a further attempt to cash in on the high impulse movement of books and magazines at nontraditional areas, chains are running more periodical promotions, ...

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