Seating areas can sell more ready-to-eat, freshly prepared food, even make a store a destination. But thoughtful planning and a genuine commitment to making the areas appealing are absolutely essential, retailers told SN. It's not the seating itself, but a comfortable aura that's a draw. Attractive tables and chairs do play a part in that, but in many supermarkets, if there is seating, it looks like an afterthought, and that's not good enough. In fact, it's bad. "If you're going to just ...
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