Efficient Consumer Response is paying off. Based on their experience to date, manufacturers are projecting a 5.3% increase in sales and 5.5% increase in profits by putting ECR into practice. These figures come from the first annual ECR Implementation Assessment survey by Kurt Salmon Associates, New York. It was conducted in the fourth quarter of 1994. The biggest area of cost reduction was projected to be manufacturing expense, at 2.3%, attributed to more effective use of production ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.