BURBANK, Calif. -- Six promotional partners will join with Walt Disney Home Video to provide over $145 million in marketing spending for the Oct. 29 release of "Toy Story." General Mills, Ocean Spray, Kodak, Energizer, Oral B and Burger King will be involved in the campaign, which Disney says is the biggest single video promotional effort ever. "Toy Story" will carry a suggested retail price of $26.99 and will prebook on Sept. 17. It grossed over $180 million at the box office. General Mills ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.