The growth in sales of New Age beverages has slowed dramatically from the high-flying trend of a couple of years ago, and that seems to be especially true in supermarkets. But makers and marketers of the hip concoctions also known as "alternative" and "functional" drinks insist that they're making new headway in the grocery aisles -- partly due to their promotion of larger package sizes -- and that their products will simply continue to pour into the American mainstream. Supermarkets are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.