Consumers these days want their sin in smaller packages. So say retail bakery executives who discussed with SN their customers' growing interest in smaller cakes. Downsized cakes are appealing to small families, two-person households and singles, said Ron Williams, director of bakery operations at O'Malia Food Markets, Carmel, Ind. "They don't want to waste money on a large cake," he told SN. "The second thing is that prices on the small snack cakes are very reasonable compared to $6.99 or ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.