While body wash and body soap are taking the lead in personal-soap category sales, the supermarket channel of distribution is lagging behind drug chains and mass merchants in grabbing that piece of the pie. Over the past year the field has further distanced itself, leaving supermarket operators scrambling to find methods to maintain body-wash sales. According to Information Resources Inc., Chicago, mass merchants have gained 7.4% in unit sales and 10.8% in dollar sales over the past year, ...

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