While body wash and body soap are taking the lead in personal-soap category sales, the supermarket channel of distribution is lagging behind drug chains and mass merchants in grabbing that piece of the pie. Over the past year the field has further distanced itself, leaving supermarket operators scrambling to find methods to maintain body-wash sales. According to Information Resources Inc., Chicago, mass merchants have gained 7.4% in unit sales and 10.8% in dollar sales over the past year, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.