Focusing on adult items and year-round favorites like ice cream sandwiches are two ways retailers maintain frozen novelty sales in winter. Though novelties often perform well in the winter at stores located in warmer climates, sales often drop in regions like the Midwest and Northeast. Because of this, retailers in the latter areas need to pay more attention to the category. One of the ways Big V Supermarkets, Florida, N.Y., is doing so is by emphasizing adult novelties like Dove Bars or ...

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