The skinny on baked and low-fat salty snacks is that they are helping to lure health-conscious shoppers back to the snack-food aisle. Items such as no-fat pretzels, tortilla chips and Baked Lay's potato chips have become overnight sensations with shoppers, according to retailers. However, several note that items bearing only a "reduced-fat" or "low-fat" banner across their package, such as certain varieties of crackers, have been slower to catch on. "We are now attracting people who have ...

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