While some retailers have added new varieties and new decorating touches, the most common addition this year for most of the retailers is smaller cake sizes. One bakery executive at a large Eastern chain said his company is about to add six-inch-round cakes to it repertoire. Another Eastern chain, Acme Markets, based in Malvern, Pa., added 5-inch-round, double-layer, decorated cakes earlier this spring, according to an industry source in the Philadelphia market. The chain ran a full-page ...
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