NEW YORK -- Smart Beat Foods has joined United Cerebral Palsy as the sponsor of its annual Bike-a-Thon, held here May 7. Smart Beat, teaming with the cerebral palsy group for the first time, was joined by new sponsors Orangina and Mutual of America, as well as by returning sponsor A&P, Montvale, N.J. To promote the event, United Cerebral Palsy provides 450,000 brochures, 10,000 posters and 5,000 take-one displays that include the names of all sponsors. The brochures feature a ...

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