The days of indiscriminate snacking are dwindling for many shoppers who are paying closer attention to the nutritional content of the foods they eat. Before they drop a bag of cookies or salty snacks into their shopping carts, they're checking for ingredients they want, like whole grains, and don't want, such as trans fats. "Whether or not they're adopting a wellness lifestyle, consumers are reading labels more," said Jay Jacobowitz, president of Retail Insights, a natural-products ...

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