SALT LAKE CITY -- Consumers enrolled in the frequent-shopper program at Smith's Food & Drug Centers here will earn more than electronic discounts when the retailer offers movie coupons as an instant reward for those making qualifying purchases.
The promotion will reportedly be featured in 103 Smith's stores located in the retailer's Intermountain region, including Utah, Nevada and Wyoming, as early as this quarter, according to a source familiar with the situation. Marsha Gilford, a spokeswoman for Smith's, declined to comment on the project.
Smith's frequent shoppers who spend $100 or more in a single shopping trip are entitled to an instant rewards package, including a $5 coupon booklet redeemable for a free movie ticket, a discount coupon for concession-stand items and a free video rental (with the rental of another video) at Smith's.
"The program is augmenting the retailer's six-month old 'Fresh Values' frequent-shopper program," said the source. "This program lets Smith's reward customers more easily than the effort usually required to earn incentives."
Smith's reportedly ran a similar four-week promotion in its Southwest region in September. Each of the 41 participating stores were expected to distribute 1,000 reward packages. "Smith's has an average of between 450 and 500 weekly shoppers who spend a minimum of $100," the source explained. "This gave the retailer an approximate universe of 2,000 shoppers to earn the incentives within four weeks."
