PHOENIX -- Smitty's Super Valu got an unprecedented rise in cake sales with a recent Cake-O-Rama sale. "We sold 20,000 more cakes this time than we did last year when we ran our winter Cake-O-Rama sale. This year, we went through 70,000 cakes," said Terry Flynn, director of bakery operations for the 25-unit chain. That was during the annual one-week Cake-O-Rama that the retailer runs in conjunction with a storewide sale to mark the chain's anniversary. Flynn attributed the jump in sales ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.