CAMDEN, N.J. -- The interests of manufacturers and retailers should revolve around those of consumers. After all, once it's understood what consumers want, it becomes far easier for the consumer packaged goods industry to know what products to manufacture and for retailers to know how to merchandise them. That concept is easy to understand and to state. But ascertaining the many implications of it is much more difficult. One executive who has spent a long career in the CPG industry working ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.