TOTAL U.S. - FOOD (Supermarkets Only)
BR> Rank, Brands
Dollar Sales; Dollar Sales % Change Year Ago; Dollar Share of Type*; Unit Sales; Unit Sales % Change Year Ago
1) PRIVATE LABEL
$989,159,616; -2.2; 22.5; 307,970,304; 0.4
2) BREYERS
$650,417,792; 5.4; 14.8; 151,305,616; 6.3
3) DREYERS EDYS GRAND
$451,133,088; 1.3; 10.3; 104,239,496; 1.3
4) BLUE BELL
$224,954,400; 0.2; 5.1; 63,765,476; 3.5
5) HAAGEN DAZS
$200,648,896; 3.3; 4.6; 56,426,232; 2.0
6) BEN & JERRYS
$193,457,232; 10.3; 4.4; 58,771,972; 11.4
7) TURKEY HILL
$111,605,456; 5.5; 2.5; 30,444,068; 9.0
8) WELLS BLUE BUNNY
$107,955,008; 2.2; 2.5; 28,469,784; 5.5
9) HEALTHY CHOICE
$99,552,552; -7.5; 2.3; 22,756,250; -10.2
10) DREYERS EDYS GRAND LIGHT
$94,496,168; 2.9; 2.2; 20,750,036; 1.4
11) FRIENDLY
$85,791,208; 8.2; 2.0; 21,874,302; 12.0
12) DREYERS EDYS
$83,072,736; 5.3; 1.9; 18,784,988; 4.8
13) BREYERS PARLOR
$62,555,572; -13.3; 1.4; 14,713,135; -12.1
14) DREYERS EDYS DREAMERY
$60,795,632; -10.6; 1.4; 20,390,878; -11.9
15) KEMPS
$54,656,772; -6.9; 1.2; 14,289,183; -4.1
16) DREYERS EDYS HOMEMADE
$41,862,856; -23.3; 1.0; 9,748,972; -23.2
17) HOOD
$39,976,336; -10.8; 0.9; 13,035,338; -9.7
18) MAYFIELD SELECTS
$37,194,452; -20.7; 0.8; 8,635,655; -20.0
19) DREYERS EDYS PRESENTS
$35,910,340; -13.3; 0.8; 8,290,670; -13.8
20) GODIVA
$32,549,324; 12.2; 0.7; 10,829,084; 11.4
*Each brand's share of the total category, which generated sales of $4.4 billion as of Aug. 10.
Source: Information Resources Inc.
