Food- and drug-related Web sites, ranked by customer perception of treatment
ONS.COM: 7.8
1(tie) KMART.COM: 7.8
1(tie) WALGREEN.COM: 7.8
2) WALMART.COM: 7.2
3) CVS.COM: 7.1
4) COSTCO.COM: 7.0
5) LONGS.COM: 6.9
5(tie) RITEAID.COM: 6.9
6) BJS.COM: 6.8
7) KROGER.COM: 6.7
8) TARGET.COM: 6.6
9) PUBLIX.COM: 6.4
10) DOLLARGENERAL.COM: 6.3
11(tie) PATHMARK.COM: 5.8
11(tie) WINNDIXIE.COM: 5.8
12) SAFEWAY.COM: 5.3
Source: The Customer Respect Group, Spring 2004 Online Customer Respect Study of 52 retailers.
*On a zero-to-10 scale, based on composite of Web site's simplicity, responsiveness, privacy, attitude, transparency and principles.
