RANK: Brand; Dollar Sales; Dollar Sales % Change/ Year Ago; Unit Sales; Unit Sales % Change/ Year Ago
,287; -3.2%
3) HORMEL: $76,381,680; 10.5%; 13,718,118; 9.3%
4) TYSON: $65,740,104; 56.2%; 12,657,347; 36.2%
5) LOUIS RICH: $57,113,392; 5,657.9%*; 17,180,938; 5,375.0%*
6) PERDUE SHORT CUTS: $40,882,628; 2.0%; 8,856,099; 2.1%
7) JIMMY DEAN BREAKFAST: $39,899,196; -1.1%; 7,360,637; -18.5%
8) PERDUE DONE IT: $36,802,092; 7.5%; 10,317,039; 3.1%
9) LOUIS RICH CARVING BOARD: $28,598,648; -66.1%; 8,529,453; -66.8%
10) PRIVATE LABEL HANDHELD (NON-BREAKFAST ENTRIES): $27,611,192; 2.4%; 9,196,071; -3.5%
Note: Supermarkets, drug stores and mass merchandisers excluding wal-mart; 52 weeks ended Aug. 8, 2004. *Reflects new product introductions.