Based on audience measurement of 40,000 U.S. panelists who have combined home and work access to the Internet.
1. FOODTV.COM: 5,193; 15:27
2. KRAFT.COM: 3,826; 5:15
3. ALLRECIPES.COM: 2,710; 8:53
4. OMAHASTEAKS.COM: 2,273; 3:58
5. ABOUTFOOD.CO.UK: 2,132; 4:01
6. COOKS.COM: 1,355; 3:54
7. EPICURIOUS.COM: 1,336; 6:59
8. NESTLE.COM*: 1,115; 9:33
9. RECIPESOURCE.COM: 1,010; 3:49
10. PIZZAHUT.COM: 875; 2:01
Source: Nielsen/Netratings, June 2004. *Home and work audience duplication projections did not meet minimum sample-size standards. Combined home and work audience estimate for this site may exhibit increased variability month to month as a result.
