THE SN LIST: TOP 20 NATURAL FOOD CATEGORIES (IN MAINSTREAM FOOD, DRUG AND MASS CHANNELS)
Rank & Natural Food Categories % Growth vs. Previous Year1) Vitamins and Minerals$1,507.92.6%2) Meal Replacements And Supplement Powders$878.9-1.3%3) Packaged Fresh Produce$842.019.6%4) Energy Bars And Gels$602.017.2%5) Bottled Water$593.423.6%6) Carbonated Beverages and Single-Serve Drinks$560.67.7%7) Miscellaneous Supplements$414.2-3.5%8) Non-Dairy Beverages$367.321.1%9) Diet Formulas$358.44.8%10)