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THE SN LIST: TOP 20 POTATO CHIP BRANDS 2004-03-08 (2)
(Supermarkets Only)ended Dec. 28, 2003RANKPotato ChipsDollar SalesDollar Sales % ChangeVs. Year AgoUnit SalesUnit Sales % ChangeVs. Year Ago1) LAY'S$849,582,1445.4503,297,9522.22) RUFFLES$337,801,3445.9134,761,7605.23) WAVY LAY'S$311,328,3522.4153,235,600-3.140) PRINGLES$234,438,4003.8169,242,7201.15) PRIVATE LABEL$135,563,152-0.397,340,000-1.56) UTZ$85,289,5049.858,292,51612.87) WISE$58,665,076-1.546,746,4081.18)
March 8, 2004
1 Min Read
(Supermarkets Only)
ended Dec. 28, 2003
RANK
Potato Chips
Dollar Sales
Dollar Sales % ChangeVs. Year Ago
Unit Sales
Unit Sales % ChangeVs. Year Ago
1) LAY'S
$849,582,144
5.4
503,297,952
2.2
2) RUFFLES
$337,801,344
5.9
134,761,760
5.2
3) WAVY LAY'S
$311,328,352
2.4
153,235,600
-3.1
40) PRINGLES
$234,438,400
3.8
169,242,720
1.1
5) PRIVATE LABEL
$135,563,152
-0.3
97,340,000
-1.5
6) UTZ
$85,289,504
9.8
58,292,516
12.8
7) WISE
$58,665,076
-1.5
46,746,408
1.1
8) HERR'S
$51,814,972
-0.8
31,057,238
-6.2
9) CAPE COD
$47,975,112
11.4
20,442,256
2.5
10) RUFFLES WOW
$43,362,416
-14.1
13,541,485
-16.9
11) PRINGLES RIGHT CRISPS
$41,000,100
-6.4
29,590,816
-4.3
12) JAYS
$38,316,628
-5.7
25,411,136
2.9
13) LAY'S KETTLE COOKED
$37,303,104
32.8
14,138,924
20.2
14) LAY'S WOW
$31,620,784
-14.5
10,224,089
-16.7
15) OLD DUTCH
$29,771,422
-11.9
13,204,719
-12.4
16) GOLDEN FLAKE
$26,575,820
0.8
25,004,164
5.8
17) PRINGLES FAT FREE
$23,906,626
-7.8
11,922,860
-8.1
18) KETTLE CHIPS
$21,209,314
18.2
9,180,828
11.1
19) LAY'S STAX
$20,568,422
278,045,983.4(new product)
14,060,662
213,909,943.2(new product)
20) MIKE-SELL'S
$20,203,976
1.8
9,052,103
-1.8
Source: Information Resources Inc.
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