THE SN LIST: TOP 20 POTATO CHIP BRANDS

(Supermarkets Only)

ended Dec. 28, 2003

RANK

Potato Chips

Dollar Sales

Dollar Sales % ChangeVs. Year Ago

Unit Sales

Unit Sales % ChangeVs. Year Ago

1) LAY'S

$849,582,144

5.4

503,297,952

2.2

2) RUFFLES

$337,801,344

5.9

134,761,760

5.2

3) WAVY LAY'S

$311,328,352

2.4

153,235,600

-3.1

40) PRINGLES

$234,438,400

3.8

169,242,720

1.1

5) PRIVATE LABEL

$135,563,152

-0.3

97,340,000

-1.5

6) UTZ

$85,289,504

9.8

58,292,516

12.8

7) WISE

$58,665,076

-1.5

46,746,408

1.1

8) HERR'S

$51,814,972

-0.8

31,057,238

-6.2

9) CAPE COD

$47,975,112

11.4

20,442,256

2.5

10) RUFFLES WOW

$43,362,416

-14.1

13,541,485

-16.9

11) PRINGLES RIGHT CRISPS

$41,000,100

-6.4

29,590,816

-4.3

12) JAYS

$38,316,628

-5.7

25,411,136

2.9

13) LAY'S KETTLE COOKED

$37,303,104

32.8

14,138,924

20.2

14) LAY'S WOW

$31,620,784

-14.5

10,224,089

-16.7

15) OLD DUTCH

$29,771,422

-11.9

13,204,719

-12.4

16) GOLDEN FLAKE

$26,575,820

0.8

25,004,164

5.8

17) PRINGLES FAT FREE

$23,906,626

-7.8

11,922,860

-8.1

18) KETTLE CHIPS

$21,209,314

18.2

9,180,828

11.1

19) LAY'S STAX

$20,568,422

278,045,983.4(new product)

14,060,662

213,909,943.2(new product)

20) MIKE-SELL'S

$20,203,976

1.8

9,052,103

-1.8

Source: Information Resources Inc.