Ranking of most important potential benefits offered by radio frequency identification
1) FASTER RECOVERY OF STOLEN ITEMS
71
68
50
2) IMPROVED CAR ANTI-THEFT CAPABILITIES
70
67
52
3) CONSUMER SAVINGS DUE TO DECREASED COSTS
66
64
N/A
4) IMPROVED SECURITY OF PRESCRIPTION DRUGS
62
55
30
tie 5) FASTER, MORE RELIABLE PRODUCT RECALLS
62
63
42
tie 5) IMPROVED FOOD SAFETY/QUALITY
62
63
42
6) IMPROVED PRICE ACCURACY
61
61
29
7) FASTER CHECKOUT
58
60
30
8) REDUCED PRODUCT COUNTERFEITING
56
53
30
9) INSTANT ACCESS TO MORE PRODUCT INFO
50
45
26
10) REDUCED OUT-OF-STOCKS
49
45
19
11) INSTANT ACCESS TO PRODUCT AVAILABILITY INFO
46
45
21
12) INCREASED ACCESS TO MORE PRODUCTS
44
41
19
13) INSTANT RECOGNITION OF PREFERENCES
41
36
22
14) IN-AISLE COMPANION PRODUCT SUGGESTIONS
28
24
18
* Percentage of consumers saying "extremely important"
** Percentage saying they would buy RFID-enabled product to get this benefit
*** Percentage saying they would consider paying more for RFID-enabled product
Source: "RFID and Consumers: Understanding Their Mindset," based on a survey of more than 1,000 U.S. consumers conducted in October 2003 by Cap Gemini Ernst & Young with SmartRevenue
