Ranking of most important potential benefits offered by radio frequency identification
R RECOVERY OF STOLEN ITEMS: 71; 68; 50
2) IMPROVED CAR ANTI-THEFT CAPABILITIES: 70; 67; 52
3) CONSUMER SAVINGS DUE TO DECREASED COSTS: 66; 64; N/A
4) IMPROVED SECURITY OF PRESCRIPTION DRUGS: 65; 61; 38
5) FASTER, MORE RELIABLE PRODUCT RECALLS: 62; 55; 30
5(tie) IMPROVED FOOD SAFETY/QUALITY: 62; 63; 42
6) IMPROVED PRICE ACCURACY: 61; 61; 29
7) FASTER CHECKOUT: 58; 60; 30
8) REDUCED PRODUCT COUNTERFEITING: 56; 53; 30
9) INSTANT ACCESS TO MORE PRODUCT INFO: 50; 45; 26
10) REDUCED OUT-OF-STOCKS: 49; 40; 19
* Percentage of consumers saying "extremely important" ** Percentage saying they would buy RFID-enabled product to get this benefit *** Percentage saying they would consider paying more for RFID-enabled product
Source: "RFID and Consumers: Understanding Their Mindset," based on a survey of more than 1,000 U.S. consumers conducted in October 2003 by Cap Gemini Ernst & Young with SmartRevenue
