NEW YORK -- With this issue, SN starts a new weekly section of its video coverage dedicated to the rental market.
he Top 10 titles as they are renting in supermarket video departments.
The chart is compiled by video distributor Ingram Entertainment, La Vergne, Tenn. It is based on information from more than 1,000 supermarket rental locations across the country.
According to SN's sixth annual State of the Industry Report on Supermarket Video, published last spring, supermarkets accounted for 16.6%, or $1.53 billion, of the $9.22 billion video rental market in 1996.
Top 10 Supermarket Video Rental Titles
Title (Weeks Out) Studio Retail Last Week
1Jungle 2 Jungle (9) Disney $ 22.99
2Dante's Peak (6) MCA 103.91
3The Devil's Own (7) Columbia 105.51
4Murder at 1600 (8) Warner 103.91
5Donnie Brasco (10) Columbia 105.51
6Father's Day (3) Warner 103.91
7Pooh's Grand Adventure (6) Disney 24.99
8McHale's Navy (3) MCA 103.91
9Annie (6) Columbia 19.95
10Mary Poppins (5) Disney 22.99
Week ended September 21.
Since this is the first time this information has been gathered for the supermarket channel, second-week comparisons will begin next week.
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
