Many retailers are looking to turn their salty snack aisle into a "destination category" by linking it with soft drinks and other beverages. Among the major retailers testing the cross merchandising concept are ShopRite Supermarkets, Elizabeth, N.J., and Acme Markets, Malvern, Pa. SN has also learned that Safeway plans to integrate snacks and soft drinks in its northern California and Portland, Ore., divisions, creating a one-stop destination center. "Safeway has identified an integrated ...

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