Because the snack food business is so competitive, brand marketers are always looking for ways to generate interest in their products. More than ever, flavor is the key to a successful launch. This is especially true in salty snacks, which are dominated by traditional unflavored chips. In the endless parade of new products, a new and exciting flavor stands out. "To compete in the snack food industry, you need more than two flavors," says Michael Schall, senior vice president of sales and ...

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