Because the snack food business is so competitive, brand marketers are always looking for ways to generate interest in their products. More than ever, flavor is the key to a successful launch. This is especially true in salty snacks, which are dominated by traditional unflavored chips. In the endless parade of new products, a new and exciting flavor stands out. "To compete in the snack food industry, you need more than two flavors," says Michael Schall, senior vice president of sales and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.